Write down the choice.
A report can describe what a team has learned without stating what the team will do. End a review by recording a specific choice: continue, modify the idea, run a test, pause or stop.
Explain the reason in a few direct sentences. Distinguish the person making the decision from the material that informed it. An owner choosing to continue does not establish that a product will succeed.
Keep the alternatives and doubts.
Record the other directions you considered and why you did not choose them this time. Include counterevidence and unresolved questions, even if the team agrees on a next step.
When you refer to a concept, a brand principle or a simulation, identify the version you actually reviewed. A later revision should not silently replace the basis of an earlier decision. If two references describe different versions, explain the difference.
Name the next check.
Choose a practical follow-up for the uncertainty that matters most. State what you would observe and what result would cause you to revisit the decision. A planned test is not a completed test.
When your reasoning changes, add a new decision or a clearly linked correction. Preserve the earlier record so another reviewer can understand what changed, when it changed and why.
ILLUSTRATIVE DECISION NOTE · 虚构示例
Test two bottle openings before choosing a direction.
- Choice
- Run a small physical-prototype comparison before selecting an opening.
- Reason
- The team needs to understand cleaning effort in the intended situation.
- Alternative
- Select the simpler design now; the team is holding that option open.
- Uncertainty
- Simulated reactions have not measured actual cleaning performance.
- Review trigger
- Revisit the choice after observing the same cleaning task with both prototypes.
This example explains a method. It is not a customer case or a research result.